Dear friends, we are happy to announce the winner of the #BeopenEyes Instagram challenge! We can’t thank all the participants enough for the creativity you shared with us, and the power of eyes you captured in your images!
We send congratulations to the winner,Rosella Magni! Her extraordinary entry has won Rosella the prize of €300!


The open call named ‘BEOPEN Eyes’ presented the opportunity for those creative minds around the globe who keep their eyes open, see inspiration in the everyday world, are able to transform it into their own unique vision, and even change the way other people see it as well. By asking the participants to share their vision in the most graphic form, BE OPEN aimed to find innovative approaches and build new creative bonds for people around the globe.

#BEOPENeyes is a call-to-action that aimed to explore the infinite meanings one’s gaze has. Being probably the most symbolic of all sensory organs, eyes may represent omniscience, a gateway into the soul, honesty, intelligence, enlightenment, truth and much more.

For centuries, people have believed eyes to be more than a sensory gateway through which we let the wonders of the world enter our experience, but to be a direct link to one’s soul. Eyes symbolism can be traced thousands of years back, the relevant visuals are to be found in temples, art pieces, crafts, tattoos, etc.

“The eyes are more exact witnesses than the ears,” Heraclitus said. So, with this open-call BE OPEN hopes to see the eyes and through the eyes of people from all over the world now.

The participants of the open-call were invited to share the relevant visuals via Instagram with the #BEOPENeyes hashtag, as a way to celebrate people’s ability to creatively interpret the reality around them.

The entries closed on March 1st 2019. BE OPEN Community members are now selecting the winning post from a shortlist of submissions with the highest number of likes by Instagram users. The winner will receive a €300 prize.

BE OPEN is a global initiative to foster creativity and innovation, a think-tank whose mission is to promote people and ideas today to build solutions for tomorrow. It is a cultural and social initiative founded by philanthropist, businesswoman, and entrepreneur Elena Baturina. BE OPEN’s mission is to harness creative brain power through a system of conferences, competitions, exhibitions, master classes, and cultural events.

*This is not a competition: BE OPEN reserves the right to determine the timing and method for awarding the prize.

**By participating in the open calls held by BE OPEN, all participants and winners agree that their Instagram user names and profile pictures may be used for BE OPEN’s publicity